27 Sep - 27 Nov 2007
Open to undergraduate and MBA students in their final two years of university or business school.
You and your team, consisting of three people, will manage a portfolio of beauty brands and compete for worldwide leadership against 4 other virtual companies during six rounds throughout a period of approximately two months.
You will take the role of the General Manager. As the head of a cosmetics firm, you will face new market situations and challenges during each of the six rounds. You will translate your strategy into critical decisions about all aspects of the company: pricing, production volume and capacity, research and development, marketing, advertising, brand positioning and diversity & equity… In each round, you will have more than 30 charts and graphs to analyze. You will be asked to make over 150 decisions!
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